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sunkcost.dating

Lexicon ·

untyping

noun

Stated meaning
Deliberately dating someone outside your usual type.
Operating meaning
A change of supplier adopted as policy, so that the next failure is booked to the experiment and not to the buyer.
Origin
Reported by My Imperfect Life in May 2023, crediting a ring retailer, Angelic Diamonds, and the editor of DatingAdvice.com. Cambridge Dictionary entered it in July 2023.

Cambridge Dictionary (opens in a new window) entered the word in July 2023: “choosing to start a romantic relationship with someone who isn’t the type of person you normally find attractive.” The article it quoted, from My Imperfect Life (opens in a new window) that May, opened with “To hell with consistency,” and credited the finding to “engagement ring specialists Angelic Diamonds and Amber Brooks, editor-in-chief at DatingAdvice.com,” who had found that untyping “is one of the top 10 trends.”

The trend was reported on behalf of a jeweller. Its opposite, groundhogging, was reported on behalf of a dating app. One business is paid when a search ends and the other while it continues, and each attached its name to a pattern in how the search is run.

Under load, untyping adopts a change of supplier as policy. The type that failed is dropped as a specification, and its absence becomes the specification. The next match is chosen for not resembling the last, which is still a selection made by the last. A failure under the new policy is booked to the experiment and not to the buyer, and that is the policy’s main return.