Skip to entries
sunkcost.dating

Lexicon ·

sexual market value

noun phrase, usually “SMV”

Stated meaning
A person’s desirability to potential partners, expressed as a rank that rises and falls with age and status.
Operating meaning
Turns a rejection into a valuation, so that no one is turned down, only priced.
Origin
Pickup-forum shorthand, set out in 2012 and 2013 by the blog and book The Rational Male, which borrowed its market from economics.

Market value is an economist’s phrase, and the market it names is older than the slang. In 1973 Gary Becker published “A Theory of Marriage” (opens in a new window) in the Journal of Political Economy, modelling marriage as a market in which each person tries to do as well as possible and the whole reaches equilibrium. He won the Nobel prize in 1992 (opens in a new window). Evolutionary psychology kept a parallel measure, mate value (opens in a new window): the traits that make a person desirable as a partner, summed. Both describe how a population pairs off, in aggregate.

The dating economy added the word sexual and removed the population. On pickup forums, and then on blogs, market value became a rating for one person. By June 2012 The Rational Male was publishing posts on it (opens in a new window), and the book that followed in 2013 set it out as 2 curves (opens in a new window), one for each sex, plotted against age. A figure economists used to describe how millions of people pair off became something a man could be told his was, and sold a way to raise.

Under load, it gives rejection the manners of a market. A price that doesn’t clear says nothing about the buyer or the seller, only that the number was wrong. So a declined invitation reads as a valuation and an accepted one as a bargain, and neither party can find out which the other thought they got.

This file keeps an instrument of its own. The form for each date carries a panel of 11 dimensions, from travel to questions asked, and scores whether the other party was in each column. It rates evenings and not people, which is a distinction I drew myself and am in no position to certify. The pickup forums needed 1 number. I needed 11 columns, a basis for every figure and 19 forms, and I have not found the equilibrium.